Rebag: Holiday Gift Guide

OVERVIEW

As Art Director, I spearheaded the creation of Rebag’s annual Holiday campaign and sale event, which was of paramount importance to the company. My role involved overseeing the ideation and execution of both still life and lifestyle photoshoots and ensuring that the resulting design seamlessly integrated both concepts, capturing the essence of the festive season.

These were effectively rolled out across various platforms, from digital marketing assets to in-store displays and print materials, resulting in record-breaking sales. The cohesiveness of the campaign across multiple channels both online and in-store was a key factor contributing to its success.

Photographers: Sasha Lytvynn & Paul de Luna
Prop Stylist: Linda Keil
Stylist: Ana Carolina Gonzalez
Talent: Glorietta Reantaso
HMU: Tatyana Harkoff

SERVICES

Art Direction, Graphic Design