Rebag: Street Photoshoot

OVERVIEW

During my time as Art Director at Rebag, we would conduct street style shoots seasonal campaigns & promotional messaging. Creating cohesiveness & consistency in our art direction was my main challenge for our shoots, since our inventory was constantly changing and was not tied to any specific collection or colour palette. I created a robust guidelines that entailed lighting, posing and cropping that reflected the brands identity, but also highlighted product to increase conversion across our marketing coms.

Photographer: Sasha Lytvynn
Stylist: Jessette 
HMU: Tatyana Harkoff

SERVICES

Art Direction